Bunkr

Bunkr

Bunkr

A rebrand proposal for The Bunker, a local lifestyle and apparel shop in Kansas City, Missouri. The goal of the rebrand was to develop a cohesive identity system for both the in-store and online shopping experiences. I focused heavily on representing the store's morals and beliefs, especially regarding independent style.

A rebrand proposal for The Bunker, a local lifestyle and apparel shop in Kansas City, Missouri. The goal of the rebrand was to develop a cohesive identity system for both the in-store and online shopping experiences. I focused heavily on representing the store's morals and beliefs, especially regarding independent style.

A rebrand proposal for The Bunker, a local lifestyle and apparel shop in Kansas City, Missouri. The goal of the rebrand was to develop a cohesive identity system for both the in-store and online shopping experiences. I focused heavily on representing the store's morals and beliefs, especially regarding independent style.

The Bunker is a safe haven from mainstream retail shopping, offering customers hand-picked brands and lifestyle products that promote self-expression and discovery of oneself through style.

Taking the brand essence into consideration, I established a set of four attributes to guide the design process.

The Bunker is a safe haven from mainstream retail shopping, offering customers hand-picked brands and lifestyle products that promote self-expression and discovery of oneself through style.

Taking the brand essence into consideration, I established a set of four attributes to guide the design process.

The Bunker is a safe haven from mainstream retail shopping, offering customers hand-picked brands and lifestyle products that promote self-expression and discovery of oneself through style.

Taking the brand essence into consideration, I established a set of four attributes to guide the design process.

• Expressive individuals who stray from the status quo
• Creative Thinkers
• Independent Style Enthusiasts
• Adventure Seeker
• Appreciators of quality goods
• Those who live for moments of discovery
• 18 - 32 year old millennials

• Expressive individuals who stray from the status quo
  
  
• Creative Thinkers
  
  
• Independent Style Enthusiasts
  
  
• Adventure Seeker
  
  
• Appreciators of quality goods
  
  
• Those who live for moments of discovery 
  
  
• 18 - 32 year old millennials

• Expressive individuals who stray from the status quo
  
  
• Creative Thinkers
  
  
• Independent Style Enthusiasts
  
  
• Adventure Seeker
  
  
• Appreciators of quality goods
  
  
• 18 - 32 year old millennials

Brand Tagline

Brand Tagline

Brand Tagline

Typography

Typography

Typography

The heavy slab serif in the logotype focuses on stability and draws inspiration from vintage military stamped lettering.

Din Pro in several bold and condensed weights are utilized for headlines and taglines and contrasts the primarily slab serif. Baskerville is used for body copy and accents or moments of discovery.

The heavy slab serif in the logotype focuses on stability and draws inspiration from vintage military stamped lettering. Din Pro in several bold and condensed weights are utilized for headlines and taglines and contrasts the primarily slab serif. Baskerville is utilized for body copy and accents or moments of discovery.

The heavy slab serif in the logotype focuses on stability and draws inspiration from vintage military stamped lettering. Din Pro in several bold and condensed weights are utilized for headlines and taglines and contrasts the primarily slab serif. Baskerville is used for body copy and accents or moments of discovery.

Logo Rationale

Logo Rationale

Logo Rationale

The Bomb
Closely associated with the military concept and what a bunker protects from. Symbolizes impact.

The Chevron
The chevron is based on military rank and service, while also focusing on the drifting impact of the bomb.

The Logotype
The logotype lacks the letter E, focusing on discovery. This treatment also references stamped words on military equipment, often with abbreviated titles on bags or vehicles.

The Bomb
Closely associated with the military concept and what a bunker protects from. Symbolizes impact.

The Chevron
The chevron symbol is based on military rank and service, while also focusing on the drift impact of the bomb.

The Logotype
The logotype lacks the letter E, focusing on captivation and discovery and also references stamped words on military equipment, often with abbreviated titles on bags or vehicles.

The Bomb
Closely associated with the military concept and what a bunker protects from. Symbolizes impact.

The Chevron
The chevron symbol is based on military rank and service, while also focusing on the drifting impact of the bomb.

The Logotype
The logotype lacks the letter E, focusing on discovery. This treatment also references stamped words on military equipment, often with abbreviated titles on bags or vehicles.

Graphic Elements

Graphic Elements

Graphic Elements

Linear elements and rectangular forms reference protection and stability and emphasize important information. Linear patterns are used with text on images for clarity and legibility. A badge grounds the mark when utilized independently.

Linear elements and rectangular forms reference protection and stability and emphasize important information. Linear patterns are used with text on images for clarity and legibility. A badge grounds the mark when utilized independently.

Linear elements and rectangular forms reference protection and stability and emphasize important information. Linear patterns are used with text on images for clarity and legibility. A badge grounds the mark when utilized independently.

Website

Website

Website

The website is a direct extension of the in-store shopping experience. The branding is cohesive, and the site opens up the line of carefully curated products to a new and much broader audience. The blog also provides a space to advertise sales or events.

The website is a direct extension of the in-store shopping experience. The branding is cohesive and the site opens up the line of carefully curated products to a new and much broader audience. The blog also offers a space to advertise sales or events.

The website is a direct extension of the in-store shopping experience. The branding is cohesive, and the site opens up the line of carefully curated products to a new and much broader audience. The blog also provides a space to advertise sales or events.